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From the heart of Malaysia, a prominent investment hub in Southeast Asia, the Empire of Elite Development Group has emerged, crafting an ambitious future vision that delivers exceptional value to millionaires and entrepreneurs. Our overarching strategy focuses on asset development and effective utilization of Sukuk to maximize returns and support sustainable asset growth. We expand our strategic partnerships with a select group of successful collaborators to innovate leading projects that capitalize on investment opportunities in global markets, thereby enhancing our portfolio diversity. In realization of this vision, the establishment of the "Elite Lounge" stands out as a unique destination offering unparalleled experiences and services. Our commitment to this ambitious strategy reflects our vision to be the imperial force driving innovation and future growth in the world of investment and real estate development.

ELITE DEVELOPMENT GROUP'S GENERAL STRATEGY

2024

Elite Development Group proudly presents Sheraton Nilai, a luxurious hotel situated in the vibrant heart of Nilai, Malaysia. This premier destination offers an exquisite accommodation experience, perfect for guests seeking both comfort and elegance. The hotel features beautifully designed rooms and suites, each equipped with modern amenities to ensure a restful and enjoyable stay.

Guests can indulge in a culinary journey at the hotel’s array of fine dining restaurants, which serve an exceptional selection of international cuisines. For leisure and relaxation, Sheraton Nilai boasts a variety of recreational facilities, including sparkling swimming pools and a state-of-the-art health club.

With a commitment to outstanding service, the hotel caters to the diverse needs of its guests, whether they are traveling for business or leisure. Sheraton Nilai truly exemplifies luxury and comfort in an inviting atmosphere.

2025

Scheduled to debut in 2025, The Novotel Langkawi Resort, developed by Elite Development Group, aims to redefine Malaysia's hospitality scene. Located on the stunning shores of Langkawi Island, the resort will blend luxury and comfort with modern architecture that complements its natural surroundings. Guests can expect exceptional service, elegantly appointed suites, upscale dining featuring local and international cuisine, and a comprehensive spa for relaxation.

 

In addition, Elite Development Group will launch the first Elite Lounge at its Malaysian headquarters, with plans for branches in the UAE and Qatar. Each lounge will provide a sophisticated space for entrepreneurs and high network individuals to connect, featuring private meeting rooms, gourmet dining, and inviting relaxation areas. This expansion underscores Elite Development Group's commitment to excellence and innovation, making Elite Lounge a premier destination for professionals seeking creativity and connection.

 

Furthermore, the group is excited to announce a new project in partnership with a strategic ally in Dubai, enhancing its portfolio and expanding its reach in the luxury hospitality market.

2026

In 2026, Elite Development Group will launch Al Murouj Vintage Hotel & Resort in Rawang, Malaysia, a luxurious five-star destination exclusively owned by the group. Surrounded by the stunning natural beauty of Rawang, this resort offers a serene escape from everyday life.

 

Blending Asian and Middle Eastern hospitality, Al Murouj will provide a unique experience that showcases rich cultural heritage and modern luxury. The resort's elegant suites and exquisite facilities, including upscale dining options and luxurious lounges, will reflect the finest details of both styles. Guests can expect exceptional comfort and outstanding services, making Al Murouj Vintage Hotel & Resort the ideal choice for those seeking unparalleled luxury.

 

In addition, Elite Development Group is set to expand its reach with the opening of over 21 branches of Elite Lounge, including a notable branch in Egypt. Each Elite Lounge branch will offer a sophisticated environment tailored for networking, collaboration, and relaxation, ensuring that members experience the utmost in luxury and comfort. With this growth, Elite Development Group aims to establish Elite Lounge as a premier destination for professionals seeking an exceptional experience worldwide.

 

Furthermore, the group is actively establishing more investment opportunities with strategic partners in the UAE through its Middle East hub in Dubai, further enhancing its portfolio and market presence in the region.

2027

In 2027, Elite Development Group plans to launch several exciting projects, beginning with joint ventures in Bali, Indonesia. This will include the development of a luxurious Hot Springs Hotel and Resort, designed to offer guests a serene retreat amidst the stunning natural landscapes of Bali. The resort will feature upscale accommodations, wellness facilities, and a range of recreational activities that celebrate the local culture and environment.

 

Additionally, the group will introduce two Elite Sukuk, focusing on Agriculture and Therapeutic resorts. These financial instruments aim to provide Sharia-compliant investment opportunities, emphasizing sustainability and community development. The agricultural Sukuk will support innovative farming initiatives, while the wellness center Sukuk will finance state-of-the-art facilities designed to promote health and well-being.

 

Elite Development Group also aims to enhance its market presence by being listed on the stock exchange, a strategic move that will attract further investments and foster transparency in its operations.

 

Moreover, the group plans to open 30 new branches of Elite Lounge across various locations, bringing the total number of lounges worldwide to 54. Each Elite Lounge will be tailored to offer a sophisticated environment for entrepreneurs and high-net-worth individuals, featuring private meeting rooms, gourmet dining options, and relaxing spaces for networking and collaboration.

 

This expansion reflects Elite Development Group's commitment to excellence, innovation, and providing unparalleled luxury experiences, while also strengthening its position as a leader in the hospitality and investment sectors globally.

2028

In 2028, Elite Development Group plans to launch a Golf Hotel and Resort in Johor, Malaysia, further enhancing its portfolio in the region. This luxurious resort will offer a unique golfing experience alongside high-end accommodations, fine dining, and wellness facilities, catering to both leisure and business travelers. 

 

The group will also pursue joint ventures in Bali, Indonesia, focusing on developing resorts and hotels that reflect the island's rich culture and natural beauty. Additionally, Elite Development Group intends to initiate joint projects in Qatar, ensuring compliance with the parent company's project policies to maintain a consistent quality and vision across its developments.

 

Throughout the year, the group will introduce Sukuk, for  skyscraper development, adhering to the company's overall strategy. These Sukuk will offer Sharia-compliant investment opportunities that align with the group’s commitment to sustainability and community welfare.

 

Furthermore, Elite Development Group aims to expand its global presence by opening 36 new branches of Elite Lounge, increasing the total number of locations to 90 worldwide. Each lounge will continue to provide sophisticated environments for networking, collaboration, and relaxation, reinforcing Elite Development Group's dedication to excellence and innovation in hospitality and investment. 

The next step of the strategy for the years 2029 to 2033 will be studied in 2027. During this process, any modifications or updates will be presented to shareholders periodically, ensuring transparency and alignment with the interests of all stakeholders. This approach reflects Elite Development Group's commitment to continuous improvement and adaptive strategy formulation in response to market dynamics and shareholder feedback.

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